Cookies are nothing new; all visitors to websites have many cookies stored on their computers, tablets, and mobile phones from various websites. What's new is that with the recent legislation (ZEKom-1), there have been changes regarding informing or consenting visitors to their use.
What are cookies?
They are small text files that most websites save on devices that users use to access the internet to recognize the individual devices that users have used to access. Their storage is under the full control of the browser used by the user – they can limit or disable cookie storage if desired. Cookies are harmless and are always time-limited.
Why are cookies necessary?
They are essential for providing user-friendly online services. The interaction between the web user and the website is faster and simpler with the help of cookies. With their help, the website remembers individual preferences and experiences, saving time, and making browsing websites more efficient and friendly.
Some specific examples of cookie use
to improve the user experience, we customize content display based on past visits,
to save selections when narrowing down device options and comparing their offers, and to keep you logged in on parts of the website that require login,
to recognize your device (computer, tablet, mobile) which allows adjusting content display to your device,
to monitor visits, which enables checking the effectiveness of content display and ad relevance, and continuous website improvement,
certain services are essential for their operation (e.g., online banks, online shops, and other forms of e-commerce).